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Subscriptions to Over-the-Top TV services now overtaking traditional pay TV

Ofcom’s first ‘Media Nations’ report has highlighted the rapid changes within the UK media market.


The findings show that:


  • Superfast fibre broadband take-up and the use of smart TVs is altering the way people view TV; people’s TV and audiovisual consumption has risen to a daily high of just over 5 hours. Viewing of standard TV watched on TV sets fell to an average 3 hours and 22 minutes per day.


  • Younger viewers are driving the majority of the TV habit changes who watch more non-broadcast TV


  • Rapid increase in viewing of SVOD (subscription video on demand) services such as Netflix, Amazon Prime and NOW TV with 15.4 million active subscriptions measured as of the first quarter of 2018. This figure includes multi-subscribtion households.


  • UK Public service broadcasting and news continue to be watched and valued.

  • Over 50% of radio listening is now through digital platforms

  • 16-34 year olds watch 59 mins of YouTube on a daily basis on a smart device

  • 52% of homes connect their TV set to the Internet

  • 1 in 10 households use internet-connected dongles or boxes to connect to Video on Demand services. Devices are typically provided by NOW TV, Roku, Google Chrome, Amazon Fire TV and Apple TV.

  • Rapid increase in SVoD services is driven by the greater freedom offered to watch content on demand and is typically complimentary to traditional pay TV services already existing in the home. 18 minutes of SVoD is typically watched by each person everyday.

  • 36% of SVoD subscribers have likely dropped a premium aspect of pay TV in their home media suite


A copy of the Ofcom Media Nations: UK 2018 report can be found HERE

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